Being Crippled Is The Worst Punishment

[trouble]

Oh my gosh, you guys! This advertisement is totally! the best example of "disability = punishment!" I've seen in an ad in forever! We should totally write MADD and thank them for this awesome video!





Description:

The video is a bit grainy, probably meant to invoke "home movie". It opens with tinkly piano music of sadness and woe. A male singer croons: Together.....

The video opens showing a young man sitting on a bench, reading a book. He's labelled "Your Best Friend".

The Singer croons: We're meant to be....

The young man looks up! There's a woman! She's walking up to him, obviously excited to see him. She's labelled "Your girlfriend."

They kiss!

The camera pans back to show this scene as viewed through a hospital window. The couple - your best friend and your girlfriend - walk off together hand in hand.

The singer croons: Together! Forever!

The camera continues to pan back to show the back of someone sitting in an electric wheelchair, staring out the window. The hospital room is obviously very bleak. This person is labelled "You".

The screen goes black, and then: "You have a lot to lose. MADD: Mothers Against Drunk Driving."

That's right, folks: Don't drink and drive because if you do you'll become a scary scary cripple and your girlfriend will leave you for your best friend and you will die alone and unloved!

Cripples: Not Getting Any (unless it's at the UK tax-payer's expense).

[Of course it's a terrible idea to drink and drive. But I've seen hundreds of anti-drunk driving ads, and they really can send the same message without implying 'Don't drink & drive because cripples don't get no love'. It can be done!]

Comments

[st_aurafina]

Eee, that's very not right. There are ways to educate, but that's not one.

[trouble]

Yeah, I've seen some really good ads about drunk driving. This isn't one of them.